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The company also developed a new tagline, representing its commitment as a brand: Products with Purpose. This innovative thinking is what makes us different: if what we manufacture doesn’t work for our clients, we’ll figure out what does. Our people continually go beyond the expected to provide a total solutions package for every project. Solutions – We do not merely provide products. Our ability to anticipate and adapt to a changing marketplace helps keep our organization strong while helping our customers succeed. Leadership is at the core of creating opportunities for our business and for our customers.Īgility – Our dynamic team of industry professionals offers highly responsive service and support throughout the life-cycle of our products. Leadership – We strive to be a leader in all aspects of our business, including management, manufacturing quality, product support and financial performance. We leverage the expertise of our team to advance our customers’ goals.

Talent – We are committed to attracting, developing, and retaining exceptional people in a safe, diverse, and forward-looking work environment that rewards performance and empowers all employees. When our customers need us, we strive to be there for them. We are responsive, easy to contact and easy to work with. Vision: To empower our people to create solutions and products with a purpose.Īccessibility – As a customer-oriented provider, everything we do revolves around our customers. Mission: To deliver leading products and solutions that enrich the lives of those we touch by nurturing a culture of agility, teamwork and accessibility that attracts the most talented people in our industry. New elements of the Atlas messaging evolution include: Through these interviews, the Atlas team discovered several common threads across all divisions, which helped shape the new messaging and visual identity to better capture the spirit of the Atlas culture and people it serves. To develop an authentic brand that resonates with customers and connects all divisions – including Atlas Roof and Wall Insulation, Atlas Shingles and Underlayment, Atlas Molded Products, and Atlas WebTech – the Atlas marketing team conducted extensive interviews with employees and customers. As we celebrate 40 years of Atlas, we are excited about the opportunities that are ahead.” Our new branding highlights our objectives for the company’s future, while reflecting on the strong history that has made us who we are today. “We are constantly evolving to be responsive, problem solving, trustworthy partners, putting our passion into our products and relationships. This exceptional growth is due to the hard work and dedication of our employees and the ongoing support of our customers,” said Ken Farrish, President, Atlas Roofing Corporation. “Over the last four decades, Atlas has grown from a single manufacturing facility in 1982 to 36 facilities in North America with worldwide product distribution. Atlas developed the new branding in conjunction with Atlas’s 40 th anniversary, which will be celebrated throughout 2022. The rebrand, which encompasses a new logo, corporate tagline, mission, vision, and value statements, serves to connect all four divisions of the company as it works to meet customers’ needs through the accessibility of its people and products. Atlas Roofing Corporation unveiled a new brand identity to further reflect its passion and commitment to creating solutions with a purpose.